How Small Business Owners Can Pay Themselves Properly
Misha Brawner

Small business owners often juggle passion, profitability, and endless paperwork. Determining how to pay yourself can feel overwhelming, but it’s a critical decision that affects tax compliance, financial stability, and long-term business planning. A thoughtful approach ensures you stay compliant while supporting the health of your business.

A structured compensation strategy helps protect you from costly IRS issues and gives clarity on what a fair, defensible salary looks like. Rather than relying on quick shortcuts or outdated rules, small business owners benefit from a clear method rooted in data, responsibility, and industry benchmarks.

What a Reasonable Compensation Analysis Is

 

A reasonable compensation analysis is a structured, formal review that determines what an appropriate salary should be for your role. It considers factors such as the time you spend working in the business, the services you perform, comparable wages in your region, and standard industry data. This kind of analysis is essential for staying IRS-compliant and ensuring your pay reflects your responsibilities.

The IRS Factors That Matter

 

The IRS evaluates several criteria when determining whether a business owner’s salary is reasonable. Your background, job duties, and experience all come into play, along with business profitability and what similar employees earn in comparable companies. The IRS may also review historical compensation patterns when assessing whether your current salary aligns with established norms.

The Risks of Paying Yourself Too Little

 

Underpaying yourself might seem like a tax-saving strategy, but it can trigger serious consequences. The IRS may reclassify distributions as wages, leading to back taxes, penalties related to employment tax errors, and even the possibility of losing S corporation status. These risks make compliance essential for small business owners using virtual bookkeeper support or managing their own finances.

Why Shortcuts Like the "60/40 Rule" Fall Short

 

Some business owners follow the "60/40 rule"—taking a smaller salary and larger distributions to reduce taxes. However, the IRS does not accept blanket formulas. Because every business differs in role demands, industry benchmarks, and financial performance, a one-size-fits-all method won’t hold up under audit.

How a Structured Strategy Protects Your Business

 

A consistent, well-documented compensation approach not only aligns with IRS expectations but also reduces audit risk. It demonstrates that your salary is rooted in legitimate data, not arbitrary numbers. This protects your business while ensuring you are compensated fairly for the substantial work you contribute.

In the end, paying yourself properly isn’t just about taking a paycheck—it’s an essential part of running a compliant, confident, audit-ready business. Now is a great time to evaluate whether your current compensation aligns with IRS standards. Consider working with a tax professional or advisor to review your compensation structure and ensure it’s fair, defensible, and strategically aligned with your business goals.